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Smile Like You Just Don’t Care – Because You Don’t!

Professional Teeth Whitening in New Berlin

Teeth Whitening Services

Tooth discoloration affects everyone: Coffee, soda, red wine, even fruits and veggies can leave teeth stained and unattractive. At Ross Dental in New Berlin, our expert Milwaukee-area cosmetic dental team helps you feel confident in your teeth. From initial consultation to the procedure itself, our teeth whitening process is built to do one thing: make you smile.

Find Your Brightest Smile 

Our teeth-whitening services are pain-free, long-lasting and personalized to make you look and feel fantastic. With a variety of procedures and price ranges available, we put bright smiles in everyone's reach. Our affordable teeth whitening services are available throughout Waukesha County and the Milwaukee metro area. Learn more about our teeth whitening services below, or contact us today for more information. 





Professional Teeth Whitening Cost 

At Ross Dental, we believe a confident smile should fit in any price range. Unlike take-home teeth whitening kits, our teeth whitening methods are quick and effective, providing you with immediate, lasting results. We work to find the best price point for your desired outcome, stain level, and budget. Based on these factors, we provide individually-tailored price points to make sure we’re doing what’s best for you

Average Prices (Not Fixed): 

    • Cost of bleaching trays: Under $100
    • Cost of whitening strips: Under $100
    • Cost of take-home trays: Around $400
    • Cost of in-office bleaching: Around $650
    • Cost of consultation: FREE. Have all your questions answered, and work out the costs before your treatment! 

At Ross Dental we know how important your smile is, that's why we accept CareCredit, a credit card for health and beauty services, so you can get the dental care that will have you smiling from ear to ear!

Visit the CareCredit website if you need dental payment assistance, and apply and get approved from the privacy of your own home. When you're all set, contact Ross dental for your appointment! 

CareCredit Financing

Benefits of Professional Teeth Whitening 

Teeth whitening is a procedure designed to brighten your smile, and increase your confidence. Having your teeth professionally whitened hosts a number of health and cosmetic benefits, including: 

  • Immediate effectsTeeth whitening dentist in New Berlin, Wisconsin
    With DIY teeth whitening, it could take months for your teeth to lighten—if it even works. With Ross Dental, our teeth whitening services can brighten your smile by up to eight shades in a single visit
  •  Increased comfort
    People who use drugstore whitening kits report more longlasting sensitivity than in-office patients. When you professionally whiten your teeth, you save yourself months of potential discomfort. 
  • Personalized treatment 
    Teeth whitening isn't a one-size-fits-all process. At Ross Dental, you receive custom-made trays and treatment designed to whiten your teeth—no one else's. 
  • Customized shades
    With professional teeth whitening, you choose your desired shade. Our team of experts work together to get you there, providing you the exact results you ask for, every time. 
  • Lost-lasting results
    Unlike storebought teeth whiteners, professionally-whitened teeth can stay bright for up to 3 years after whitening. 




Teeth Whitening Procedure Teeth whitening in Milwaukee area

Each teeth whitening is unique, meaning no single procedure applies to them all. Depending on whether you choose take-home or in-office teeth whitening, the exact process can vary. However, they share commonalities. 

Ross Dental offers both in-office whitening and take-home strips and trays, allowing you to whiten at your convenience. Take-home strips and trays are applied and discarded according to your desired shade, and specific instructions are given based on brand and quantity. Ross Dental takes multiple factors into account when prescribing take-home whitening kits, such as desired shade, current shade, tooth sensitivity and budget. 

During in-office whitenings, the process is more direct. After a protective layer is applied to your gums, Dr. Ross applies a whitening gel directly to your teeth. The active ingredient in this gel is a peroxide, which allows oxygen to access your enamel, resulting in a whiter, brighter color. The gel is washed off after 15-30 minutes, and can be repeated based on your desired whiteness. In-office whitenings can lighten your teeth by up to eight shades in a single visit. 

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Teeth Whitening Side EffectsTeeth whitening for sensitive teeth

The most common reported side effect following teeth whitening (both in-office and at home), is increased tooth sensitivity. While using at-home whitening strips can cause permanent sensitivity, symptoms should go away within a few days of an in-office whitening. 

5 Steps to Prevent Tooth Sensitivity After Whitening 

If you have sensitive teeth, or are worried about having sensitive teeth after whitening, there are several steps you can take to lessen potential discomfort: 

  1. In the days leading up to and following your whitening, use sensitivity toothpaste (like Sensodyne) 
  2. Before your appointment, take an anti-inflammatory 
  3. Avoid excessively cold food and liquids until symptoms fade
  4. Use a soft-bristled toothbrush 
  5. Don't brush your teeth immediately after whitening 


Teeth Whitening FAQ

Should I Whiten My Teeth? 

It's up to you! Teeth whitening is primarily a cosmetic procedure, meant to increase confidence and self-esteem. In many cases, teeth stains are unavoidable. Aging, certain foods and even medication can cause your teeth to lose their luster. Some people use professional teeth whitening as a confidence boost during special occasions, but the vast majority view professional whitening as a chance to reclaim their smile. If you're unsure about teeth whitening by a dentist or have questions, contact us today for a free consultation. 



How much does teeth whitening cost in Wisconsin?

The average cost for professional in-office teeth whitening treatment in Wisconsin ranges between $99 to $599. The price will depend on the type of teeth whitening you choose, the expertise of the dentist and the hygienist, Wisconsin office location, the number of sessions required and any follow-up treatments you will receive.

Can whitening your teeth damage them?

The peroxide solution Dr. Ross uses is completely safe when used properly. All whitening products use bleaching chemicals to brighten the color of your teeth, which can make your teeth more sensitive. If you already have sensitive teeth or are concerned about sensitivity caused by teeth whitening, contact Ross Dental to go over the benefits and risks of your procedure.

Is Teeth Whitening Covered by Insurance? 

As it is a cosmetic procedure, insurance companies typically do not cover teeth whitening services. Ross Dental is dedicated to keeping our prices as low as possible to minimize the financial stress this might cause. Ross Dental offers free quotes and CareCredit to keep your costs low—and your smile bright. 

CareCredit Financing

Contact Dr. Ross for a better, whiter smile. Our New Berlin dental office serves patients living in Milwaukee, West Allis, Wauwatosa, Brookfield, Greenfield, Muskego, Waukesha and the surrounding areas.

Is it worth getting my teeth whitened at the dentist? 

Absolutely! Professional teeth whitening offers a host of dental and cosmetic benefits. Store-bought whitening kits often use harsh ingredients, which can lead to permanent tooth sensitivity and even root damage. 


With Ross Dental

  • Requires months of application to produce results
  • Lightens by up to 8 shades in a single, short visit
  • Increased gum sensitivity and uncomfortable application
  • Completely pain-free
  • Repeated applications skyrocket total cost
  • One-time purchase for quick, lasting results
  • Frustrating application process 
  • Professional, comfortable application and removal

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Affordable Cosmetic Dental Care Provided in the Greater Milwaukee Area 

Ross Dental provides the best dental care in Milwaukee County and the surrounding communities of; West Allis, Brookfield, Pewaukee, Waukesha, Franklin, Muskego, Big Bend, Elm Grove, New BerlinHales CornersGreendaleMukwonago, North Prarie, and Wales.

Contact Ross Dental for an appointment or cosmetic consultation. 
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